Unlimited Your Way for Business: Plans, Pricing & What the Advertised Price Assumes
AT&T Unlimited Your Way for Business lets a company mix eligible smartphone plans in the same plan group instead of putting every employee on the same plan. The most important part is understanding what the advertised monthly price assumes.
Updated September 19, 2026. Plan pricing, features and promotions can change.
Start Here: What Price Will You Actually Pay?
The smartphone prices on this page use the standard Unlimited Your Way pricing for an eligible smartphone line and assume AutoPay with a bank account/ACH plus paperless billing.
Bank account / ACH
Use the price shown in the tables below. The standard discount is
$10 per eligible phone line per month.
Debit card
Add $5 per eligible phone line to the price shown below because
the standard AutoPay discount is only $5 per line.
Regular credit card or no qualifying AutoPay
Add $10 per eligible phone line to the price shown below.
A standard credit card does not receive the normal AutoPay discount.
Simple example — four Advanced 3.0 phone lines:
The standard price shown below is $40 per line with eligible bank-account AutoPay and paperless billing. That is $160 for four phone lines, before taxes, fees, device payments and add-ons. With debit-card AutoPay, the same four lines would be $45 each, or $180. With a regular credit card or without the qualifying AutoPay discount, they would be $50 each, or $200.
The standard price shown below is $40 per line with eligible bank-account AutoPay and paperless billing. That is $160 for four phone lines, before taxes, fees, device payments and add-ons. With debit-card AutoPay, the same four lines would be $45 each, or $180. With a regular credit card or without the qualifying AutoPay discount, they would be $50 each, or $200.
Why AT&T's website may sometimes show a lower price:
AT&T may advertise a temporary promotion on top of the normal plan price.
For example, a current online-only offer can provide an additional
$15 per month per qualifying new line for 36 months on Advanced 3.0
or higher when a smartphone is purchased on installment. That is a promotional
bill credit, not the ongoing base rate of the plan, and it may require an online
order. See the
current AT&T Business promotions page
for current offer details.
How Unlimited Your Way Works
- You can mix eligible Ultimate 3.0, Premium 3.0, Advanced 3.0 and Standard 3.0 phone lines in the same plan group.
- A plan group can include up to 50 total phone and non-phone lines.
- Only eligible phone lines determine the per-phone-line price tier.
- Tablets, wearables, cameras, laptops and hotspot devices use separate plan pricing and do not make the smartphone price tier lower.
- The phone pricing on this page applies to eligible smartphones purchased at full price, on installment, brought to AT&T, or on month-to-month terms.
- A smartphone with a service commitment can cost $25 more per month for service than the pricing shown here.
Features All Four Smartphone Plans Have in Common
- Unlimited talk, text and smartphone data in and between the U.S., Canada and Mexico, subject to plan terms and coverage.
- Access to eligible AT&T 5G and 5G+ service with a compatible device and coverage.
- AT&T ActiveArmor mobile security features.
- Ability to mix eligible plan levels inside the same Unlimited Your Way plan group.
Compare the Four Unlimited Your Way Smartphone Plans
AT&T Business Unlimited Ultimate 3.0
Highest-Feature Plan
$75–$110/mo. per eligible phone line- Unlimited premium smartphone data
- Unlimited hotspot data; after 500GB, hotspot speeds are reduced to a maximum of 3Mbps
- AT&T Turbo for Business included
- AT&T ActiveArmor mobile security
- Up to 4K UHD video streaming, when available
- Roam Latin America for Business
- International Day Pass for Business at no cost for up to 10 days per line per bill cycle
- 50% off AT&T Business International Calling monthly access
- $5 off each daily AT&T Business Cruise Day Pass access fee per line
- Service access for one eligible tablet and one eligible wearable plan per Ultimate 3.0 phone line at no additional monthly access charge, subject to plan-group limits
AT&T Business Unlimited Premium 3.0
Heavy Users & Travelers
$45–$85/mo. per eligible phone line- Unlimited premium smartphone data
- 300GB of hotspot data per line
- AT&T Turbo for Business included
- AT&T ActiveArmor mobile security
- Up to 4K UHD video streaming, when available
- Roam Latin America for Business
- International Day Pass for Business at no cost for up to 7 days per line per bill cycle
- 50% off AT&T Business International Calling monthly access
- 50% off monthly access for qualifying tablet and/or wearable service, subject to plan-group rules
AT&T Business Unlimited Advanced 3.0
Regular Business Users
$35–$70/mo. per eligible phone line- Unlimited premium smartphone data
- 100GB of hotspot data per line
- AT&T ActiveArmor mobile security
- Up to HD video streaming with Video Management turned off
- Compatible with the AT&T Turbo for Business add-on; current standard add-on price is $15/month
AT&T Business Unlimited Standard 3.0
Basic Users & Cost Control
$25–$50/mo. per eligible phone line- 5GB of premium smartphone data; after 5GB, AT&T may temporarily slow smartphone data if the network is busy
- 5GB of hotspot data per line
- AT&T ActiveArmor mobile security
- SD video streaming
- Compatible with the AT&T Turbo for Business add-on; current standard add-on price is $15/month
Hotspot data after the included amount:
Standard 3.0 includes 5GB, Advanced 3.0 includes 100GB and Premium 3.0 includes
300GB of hotspot data per line. After those amounts are used, hotspot speeds are
reduced. Ultimate 3.0 is different: hotspot use is unlimited, with speeds reduced
to a maximum of 3Mbps after 500GB.
Standard Monthly Smartphone Pricing
These are the normal monthly service prices per eligible phone line using bank-account/ACH AutoPay plus paperless billing. They do not include taxes, fees, phone installment payments, optional add-ons or temporary promotional bill credits.
| Plan | 1 Line | 2 Lines | 3 Lines | 4–24 Lines | 25–50 Lines |
|---|---|---|---|---|---|
| Ultimate 3.0 | $110 | $100 | $85 | $75 | $75 |
| Premium 3.0 | $85 | $75 | $60 | $50 | $45 |
| Advanced 3.0 | $70 | $60 | $50 | $40 | $35 |
| Standard 3.0 | $50 | $45 | $35 | $30 | $25 |
Do not compare these prices to an AT&T advertisement without checking the assumptions.
An advertisement may include bank-account AutoPay, paperless billing and a temporary
new-line promotion in the number being shown. This table is intended to show the
normal plan price before temporary acquisition credits.
AutoPay & Paperless Billing: The Part That Changes the Price
| Payment setup | Standard monthly discount | How to use the pricing table above |
|---|---|---|
| Bank account / ACH + paperless billing | $10 per eligible phone line | Use the prices shown above. |
| Debit card + paperless billing | $5 per eligible phone line | Add $5 per phone line to the prices shown above. |
| Regular credit card | No standard AutoPay discount | Add $10 per phone line to the prices shown above. |
| No qualifying AutoPay / paperless billing | No standard AutoPay discount | Add $10 per phone line to the prices shown above. |
The AutoPay/paperless billing discount generally begins within two full bill cycles after enrollment. Until the discount begins, the bill can show the full plan price.
Tablets, Wearables, Laptops, Cameras & Hotspots
Non-phone devices do not use the smartphone pricing table above. Their service plans have separate monthly prices, and they still count toward the 50-line plan-group limit.
| Device | Plan | Standard Monthly Price |
|---|---|---|
| Tablet | AT&T Business Unlimited Premium for Tablet | $20/mo. |
| Wearable | AT&T Business Unlimited for Apple or Android Wearable | $10/mo. |
| Camera | AT&T Business Unlimited for Camera | $20/mo. |
| Laptop / Netbook | AT&T Business Unlimited Standard for Laptop | $25/mo. |
| Laptop / Netbook | AT&T Business Unlimited Premium for Laptop | $40/mo. |
| Laptop / Netbook | AT&T Business Unlimited Premium for Laptop with Turbo | $55/mo. |
| Mobile Hotspot | AT&T Business 15GB for Hotspot | $25/mo. |
| Mobile Hotspot | AT&T Business 50GB for Hotspot | $65/mo. |
| Mobile Hotspot | AT&T Business 100GB for Hotspot | $100/mo. |
Ultimate 3.0 connected-device benefit:
One eligible tablet service plan and one eligible wearable service plan can be
included with each Ultimate 3.0 phone line at no additional monthly access charge,
when the devices are in the same plan group and the requirements are met.
The tablet or wearable itself is not free; device payments can still apply.
Premium 3.0 connected-device benefit:
Premium 3.0 can provide 50% off qualifying tablet and/or wearable monthly access,
subject to the applicable plan-group rules. The standard device-plan prices shown
in the table above may therefore be lower when this benefit applies.
If there is no phone line in the group:
a standalone non-phone device can be billed differently. The first standalone
non-phone device may be billed at $75/month. This is one reason
to confirm how the plan group is being built before activating tablets, hotspots
or other connected devices.
Which Plan Should You Review First?
| User need | Plan to review | Why |
|---|---|---|
| Very heavy hotspot use, frequent international travel, or a phone + tablet + wearable setup | Ultimate 3.0 | Unlimited hotspot with the 500GB speed threshold, Turbo included, stronger travel benefits and included qualifying tablet/wearable access. |
| Heavy user, traveler or employee needing a large hotspot allowance | Premium 3.0 | 300GB hotspot, Turbo included, international benefits and connected-device discounts. |
| Sales, management, field work or regular business smartphone use | Advanced 3.0 | Unlimited premium smartphone data and 100GB hotspot without paying for the full Premium feature set. |
| Basic smartphone use with cost control as the priority | Standard 3.0 | Lowest-cost option in this group, with 5GB premium smartphone data and 5GB hotspot. |
You do not have to put every employee on the same plan.
That is one of the main advantages of Unlimited Your Way. Use the higher-cost plans
where the features are needed and lower-cost plans for employees who do not need them.
Related AT&T Business Wireless Information
Understand the Plan First. Then Verify Your Account.
You should not have to contact me just to understand what these plans cost or how the basic rules work. Use this page to compare them. If you are ready to order, send me the number of phone lines and connected devices, which employees need hotspot or international use, and whether you are adding lines or upgrading. I can verify the account-specific pricing, promotions and order path before anything is submitted.
About this guide: WirelessConsultant.net is independently maintained by Curtis Matthews, an independent AT&T Solution Provider working through Platinum Network Solutions. This page is written to make AT&T Business wireless plan information easier to understand. If you see something that appears incorrect or outdated, please use the contact form so it can be reviewed.