Unlimited Your Way for Business 3.0: Plans, Features & Pricing
Compare the four AT&T Business Unlimited 3.0 smartphone plans, see how line-count pricing works, and understand which plan may be right for your employees.
Mix different plans within one eligible business plan group, so your company pays for the features each employee needs.
Updated November 1, 2026. Includes current plan pricing, AutoPay explanations and November 2 Bring Your Own Device promotion details.
Start Here: Understanding Your Plan Price
The monthly prices on this page are the standard business wireless service rates for eligible smartphone lines before temporary promotions.
The examples assume AutoPay using a bank account or ACH with paperless billing. That provides a $10 monthly discount per eligible smartphone line.
AT&T Business Unlimited Advanced 3.0 costs $40 per line monthly when four eligible smartphone lines qualify for the bank-account AutoPay and paperless billing rate.
That is $160 per month for four lines before taxes, equipment installments, additional features or promotional credits.
AT&T may advertise temporary new-line discounts, device credits, online-only offers or BYOD savings on top of the standard plan pricing.
Those credits have separate requirements and expiration periods. They are not permanent reductions to the underlying plan rate.
See Current AT&T Business PromotionsHow Unlimited Your Way for Business Works
- Mix eligible Ultimate 3.0, Premium 3.0, Advanced 3.0 and Standard 3.0 smartphone lines in one plan group.
- A plan group supports up to 50 eligible phone and connected-device lines.
- Only eligible smartphone lines determine the smartphone line-count pricing tier.
- Tablets, watches, laptops and other connected devices have separate service pricing.
- Eligible phones purchased at full price, on installment, brought to AT&T or on month-to-month terms qualify for the standard smartphone rate structure.
- A smartphone with a two-year service commitment may cost an additional $25 per month in service.
Features Included With All Four Plans
- Unlimited talk and text with applicable domestic and North American coverage.
- Unlimited smartphone data, subject to the applicable plan's network-management terms.
- Eligible AT&T 5G and 5G+ access with a compatible device and available coverage.
- AT&T ActiveArmor mobile security features appropriate to the selected plan.
- Ability to mix and match eligible business smartphone plans within the same group.
Compare All Four Business Unlimited 3.0 Plans
Maximum Features & Flexibility
$75–$110 / line / month- Unlimited premium smartphone data.
- Unlimited hotspot use; after 500GB, speeds reduced to a maximum of 3 Mbps.
- AT&T Turbo for Business included.
- Up to 4K UHD streaming.
- Roam Latin America for Business.
- Up to 10 included International Day Pass days per line per billing cycle.
- 50% off eligible Business International Calling access.
- Eligible tablet and wearable service access included under plan-group rules.
Heavy Users & International Travelers
$45–$85 / line / month- Unlimited premium smartphone data.
- 300GB hotspot data per line.
- AT&T Turbo for Business included.
- Up to 4K UHD streaming.
- Roam Latin America for Business.
- Up to seven included International Day Pass days per billing cycle.
- 50% off eligible Business International Calling access.
- 50% off qualifying tablet and wearable monthly access.
Everyday Business Users
$35–$70 / line / month- Unlimited premium smartphone data.
- 100GB hotspot data per line.
- AT&T ActiveArmor mobile security.
- Up to HD video streaming.
- Optional AT&T Turbo for Business add-on.
- Good option for many employees who need dependable business smartphone service without Premium's additional travel features.
Basic Business Use & Cost Control
$25–$50 / line / month- Unlimited smartphone data with 5GB premium data before possible network congestion-related slowing.
- 5GB hotspot data per line.
- AT&T ActiveArmor security.
- SD video streaming.
- Optional AT&T Turbo for Business add-on.
- Lower-cost option for employees with basic wireless requirements.
Standard 3.0 includes 5GB, Advanced 3.0 includes 100GB, and Premium 3.0 includes 300GB of hotspot data per smartphone line.
After the applicable allowance, hotspot speeds are reduced under the plan terms.
Ultimate 3.0 provides unlimited hotspot use, with speeds reduced to a maximum of 3 Mbps after 500GB.
AT&T Business Unlimited 3.0 Monthly Pricing
The following are standard monthly service prices per eligible smartphone line, including the bank-account/ACH AutoPay and paperless billing discount.
These prices exclude taxes, fees, phone payments, optional features and temporary promotional credits.
| Plan | 1 Line | 2 Lines | 3 Lines | 4–24 Lines | 25–50 Lines |
|---|---|---|---|---|---|
| Ultimate 3.0 | $110 | $100 | $85 | $75 | $75 |
| Premium 3.0 | $85 | $75 | $60 | $50 | $45 |
| Advanced 3.0 | $70 | $60 | $50 | $40 | $35 |
| Standard 3.0 | $50 | $45 | $35 | $30 | $25 |
The Advanced, Premium and Standard 3.0 plans each have an additional $5 lower monthly per-line rate in the 25–50-smartphone tier, compared with the 4–24-smartphone tier.
Ultimate 3.0 remains $75 per eligible line in both tiers.
This is part of the standard line-count pricing, not a temporary BYOD promotion.
Switch to AT&T Business and Keep Your Phones
Businesses transferring eligible numbers from another carrier and bringing compatible, unlocked smartphones may qualify for the updated BYOD port-in offer.
Up to $480 in promotional bill credits per qualifying line, provided as $20 per month for 24 months.
Advanced 3.0 BYOD Pricing Example
4–24 Smartphone Lines
$20/lineEffective monthly service price after qualifying BYOD port-in credits.
$40 regular Advanced 3.0 rate
− $20 BYOD credit
25–50 Smartphone Lines
$15/lineEffective monthly service price after qualifying BYOD port-in credits.
$35 regular Advanced 3.0 rate
− $20 BYOD credit
Both examples assume eligible bank-account AutoPay, paperless billing, qualifying smartphone port-ins and the applicable Advanced 3.0 line-count rate. Taxes and fees are additional.
The $20 BYOD promotional credit ends after 24 months. The normal plan rate continues subject to the applicable AT&T terms.
Other promotions may not be combined with the BYOD port-in credit.
AutoPay & Paperless Billing Discounts
The payment method can change the amount your company pays for each eligible wireless line.
| Payment Method | Monthly Discount | Compared With Listed Prices |
|---|---|---|
| Bank Account / ACH | $10 per eligible line | Use the advertised table price. |
| Debit Card | $5 per eligible line | Add $5 per line. |
| Regular Credit Card | No standard discount | Add $10 per line. |
| No Qualifying AutoPay | No standard discount | Add $10 per line. |
Paperless billing and qualifying AutoPay are required for the applicable discount. Credits generally begin within two billing cycles of enrollment.
Tablets, Smartwatches, Laptops & Hotspots
AT&T Business also supports connected devices beyond smartphones.
These devices use separate data plans and generally do not increase the smartphone line count used to determine your smartphone pricing tier.
Business Tablets
AT&T offers eligible tablet data plans for field workers, employees and mobile business operations.
Plan options and monthly charges vary by data allowance and performance features.
Connected Smartwatches
Eligible Apple and Android wearables can be activated on qualifying business connected-device plans.
Some smartphone plans provide discounts on eligible wearable access.
Business Laptops
Eligible cellular-connected laptops can use AT&T Business data plans with different speed, usage and priority options.
Mobile Hotspots
Portable hotspot plans are available for eligible business devices.
Pricing and included data vary by the selected plan.
Qualifying Ultimate 3.0 smartphone lines can include one eligible tablet service and one eligible wearable service without an additional monthly access charge, subject to plan-group rules.
The devices themselves are not free; equipment payments may still apply.
Qualifying Premium 3.0 smartphone lines can provide 50% off eligible tablet and wearable monthly service access.
Connected-device pricing may be different when a plan group contains no eligible smartphone line. The first standalone non-phone line may be subject to a higher monthly rate.
Connected-device plans were refreshed in late October 2026. Review current pricing for the selected device and eligible rate plan before ordering.
Which Business Unlimited Plan Fits Your Employees?
Ultimate 3.0
Consider for executives, frequent international travelers, high-volume hotspot users and employees needing multiple connected devices.
Premium 3.0
Consider for heavy data users, travelers, field professionals and employees who benefit from 300GB hotspot use and enhanced international features.
Advanced 3.0
Consider for sales, management, field teams and regular business smartphone users who need 100GB hotspot access and unlimited premium data.
Standard 3.0
Consider for basic smartphone usage when monthly cost is a major consideration and employees do not need large hotspot allowances.
A business with 25 smartphones does not need to put all 25 employees on Premium.
Some can use Standard, others Advanced, and employees with higher requirements can use Premium or Ultimate.
This lets you match monthly plan costs to actual employee needs.
Frequently Asked Questions
Can I mix different unlimited plans?
Yes. Eligible Ultimate, Premium, Advanced and Standard 3.0 smartphone plans can be mixed within the same Unlimited Your Way group.
Does adding 25 smartphones lower the price?
Yes. The 25–50-line tier offers lower standard monthly rates on eligible Premium, Advanced and Standard 3.0 plans.
How much is Advanced 3.0 with four lines?
The standard service price is $40 per eligible smartphone line with bank-account AutoPay and paperless billing, before temporary promotion credits.
How much is Advanced 3.0 with 25 lines?
The standard service price is $35 per eligible smartphone line in the 25–50-line tier, assuming qualifying ACH AutoPay and paperless billing.
Can I still get $15 per line with BYOD?
Qualifying 25–50-line Advanced 3.0 customers may reach $15 per line after the $20 monthly BYOD port-in credit for 24 months.
Are monthly promotional credits permanent?
No. BYOD, smartphone equipment and acquisition promotions have individual credit periods and conditions.
Do tablets and watches count toward smartphone pricing?
No. Connected devices have separate plan rates. Only eligible smartphone lines determine the smartphone price tier.
Can your team review an existing business account?
Yes. Curtis Matthews can review eligible wireless plans and coordinate pricing or order assistance for business customers.
Related AT&T Business Information
The Curtis Matthews Personal Service Commitment
I've spent more than 35 years in the wireless industry, helping businesses choose equipment, plans and wireless services.
As an independent AT&T Solution Provider, I stay personally involved and accountable for the services and requests I directly manage.
Our broader AT&T Business solutions team is available for specialized quotes, services and assistance.
Need New Lines, Upgrades or a Plan Review?
Contact me with the number of smartphone lines, your existing business plan, and whether you are adding lines, switching or upgrading equipment.
Last updated November 1, 2026. This guide is independently maintained by Curtis Matthews, AT&T Solution Provider through Platinum Network Solutions. Prices and features are subject to AT&T plan eligibility, agreement terms, account qualifications and future changes. WirelessConsultant.net is not the official AT&T website.