AT&T Protect Advantage: Tiers, Pricing & Deductibles (vs Business Protect)
This page explains AT&T Protect Advantage and compares it to AT&T Business Protect (Servify). Key difference: Protect Advantage includes Lost/Stolen, while Business Protect does not.
Official AT&T terms (Protect Advantage tiers & details): View AT&T Protect Advantage terms and tier details
AT&T Protect Advantage (Asurion) Lost/Stolen Included
Best if Lost/Stolen coverage matters, or you want a protection option per line (or multi-device by tier).
- CoverageAccidental Damage + Extended Warranty + Lost & Theft
- Deductibles (typical)$0 screen/back-glass repair (eligible devices), up to $275 replacement. Fold/Flip: $300 flip, $400 fold.
- Multi-device optionsUp to 4, 11, or 16 eligible devices depending on tier (see pricing table).
AT&T Business Protect (Servify) No Lost/Stolen
Best for fleets that want predictable repair/replacement support (including global options).
- CoverageExtended Warranty (Standard) • Extended Warranty + Accidental Damage (Advanced/Enterprise). No Lost/Stolen.
- Deductibles$0 repairable • $99 total loss (broken beyond repair)
- Enterprise tierEnterprise pricing $5.85–$7.00 per line with scaled discount (requires 100+ lines).
Pricing & Devices Covered
| Plan | Monthly Price | Devices Covered | What’s Included | Notes |
|---|---|---|---|---|
| Protect Advantage (1 line) (Tiers 1–4) |
$16–$19 / line | 1 device (1 line) | Accidental Damage + Extended Warranty + Lost & Theft | Pricing varies by device tier. |
| Protect Advantage (1 line) Tiers 5–6 |
$25 / line | 1 device (1 line) | Accidental Damage + Extended Warranty + Lost & Theft | Tier details: AT&T terms |
| Protect Advantage Multi-Device — Tier A | $50 / month | Up to 4 eligible devices | Same coverage (includes Lost & Theft) | Good for small teams. |
| Protect Advantage Multi-Device — Tier B NEW | $125 / month | Up to 11 eligible devices | Same coverage (includes Lost & Theft) | Better value as device count grows. |
| Protect Advantage Multi-Device — Tier C NEW | $175 / month | Up to 16 eligible devices | Same coverage (includes Lost & Theft) | Best value for larger teams. |
| Business Protect Standard | $2 or $4 / line | 1 device (per line) | Extended Warranty | No accidental damage on Standard. |
| Business Protect Advanced | $6 or $9 / line | 1 device (per line) | Warranty + Accidental Damage (no lost/stolen) | Best fit for most fleets. |
| Business Protect Enterprise NEW | $5.85–$7.00 / line | 100 lines minimum | Warranty + Accidental Damage | Best for standardized 100+ lines. |
Fold & Flip Devices (Tier 5–6)
Protect Advantage (Tiers 5–6)
$25 / line
- $300 deductible for Flip devices
- $400 deductible for Fold devices
Business Protect (Tiers 5–6)
Two options:
- Standard: $4 / line
- Advanced: $9 / line
Deductibles: $0 repairable • $99 total loss
Apple Warranty & AppleCare (Important)
What Apple includes with every device
- 1 year of hardware repair coverage (Apple limited warranty)
- 90 days of complimentary technical support
AppleCare+ is tied to the device IMEI/serial number.
What AppleCare+ does (and doesn’t) do
- Extends coverage and support to 2 years for AppleCare+ products
- AppleCare+ is not the same thing as carrier device protection
- AT&T does not sell AppleCare+ with Theft and Loss
Buying AppleCare+ after purchase (through Apple)
For iPhone, iPad, or Apple Watch, AppleCare+ may be purchased through Apple within 60 days of purchase.
- Online: checkcoverage.apple.com (serial number + remote diagnostic)
- Apple Store: device inspection + proof of purchase
- Phone: 800-275-2273 (remote diagnostic + proof of purchase)
Fast way to choose
- Want Lost/Stolen?Go Protect Advantage.
- Fleet repair coverage, no Lost/StolenGo Business Protect Advanced (or Enterprise at 100+ lines).
- Want AppleCare too?Add it during the AT&T order, or buy it later through Apple.
Want me to recommend the right option?
Tell me how many devices you manage and whether Lost/Stolen is required. I’ll point you to the best-fit protection setup for your business account.
Want the current deals for upgrades and new lines? View current AT&T Business promotions.
Request a quote or upgrade
Learn More
- AT&T Protect Advantage for Business — Guide
- AT&T Protect Advantage — official terms
- Business Protect (Servify) — Guide
- Business Protect by Servify — Portal
- Apple coverage check (serial number)
Need general AT&T customer service? Call 1-800-331-0500.
Pricing/eligibility can change—contact me to confirm what applies to your account and device tiers.
